B2B wholesale website design for distributors
Trade buyers don't browse. They arrive with item numbers, expect their own prices, and need to know which warehouse has the stock. Below is a working B2B ordering portal for a facility supplies distributor, shown signed in as a customer account. That's our B2B wholesale website design, running, before any sales call.
Start a projectTolvern Supply, a distributor with a table-view catalog, account pricing with volume tiers, a quick order pad and a quote flow.
We built this portal to show what we build. Tolvern Supply is an invented brand, like every brand in our demos, and none of them is a client.
What a wholesale ordering website has to get right
A buyer placing the weekly order is judged on speed and accuracy. A wholesale ordering website either helps with both, or it sends that buyer back to email and spreadsheets.
Customer-specific pricing on every line.
Each account sees its own price, and the next volume break shows before the buyer reaches it: "Order 10+ for $81.14 each".
Quick reorder for people who know their numbers.
A quick order pad accepts pasted lines, and the last order can be repeated in one click. Frequently purchased items sit on the account homepage with the date each was last ordered.
Stock the buyer can trust.
Quantities are split by warehouse. Backordered items say so, with a lead time, instead of disappearing.
Quotes as a real flow.
Larger orders go through a quote cart that records the PO number and needed-by date, then returns a quote number with a status line the buyer can follow from submission to acceptance.
Try this in the demo
Type S-3108 into search. An exact item number opens the item directly.
In the cart, change the nitrile gloves from 8 cases to 10. The case price drops from $88.20 to $81.14, the break the cart had already flagged.
In the catalog, switch on In stock only. Twenty-one items become nineteen.
Request a quote from the quote cart and watch it arrive as Q-10482, marked Submitted.
Each of those details was a decision, and on your portal every one follows your own catalog and price lists.
Wired to your ERP
A wholesale portal is only as good as its data. Prices and stock belong in your ERP, and so does each customer's order history. The site should read them from there rather than keep a second copy. That's what ERP-integrated ecommerce means in practice: one set of numbers, whether a buyer orders online or by phone.
We build and run business systems as well as websites. The demo's RFQ flow is designed to connect to an ERP such as Odoo, so a submitted quote arrives as a quotation your sales team already knows how to handle, priced from the same lists the buyer saw.
If the operations behind the orders need work too, that's covered on our wholesale distribution page. Every demo we've built sits on our web design page. Selling to consumers as well? Our store demo is here: custom ecommerce website design.
How a project starts
- 01
Discover.
A call about your trade: how customers order today, and where prices and stock live.
- 02
Design.
We map the catalog and the quote flow against your real items and price lists, and you click through them before anything is built.
- 03
Build.
Engineered to load fast with a large catalog and to stay easy to maintain, delivered in working increments.
- 04
Launch, and after.
We ship it, and we stay on for new product lines and price changes.
FAQ
Can each customer see their own prices?
Yes. Account prices and volume tiers are read from your ERP, so every buyer signs in to the price list agreed with them.
Can buyers order on account terms?
Yes. Checkout can offer purchase orders and account terms alongside card payment, with credit limits taken from your ERP.
Do we have to replace our ERP?
No. The portal is built around the system you already run. We connect to it, and your team keeps working the way it does today.
Can we still take orders by phone and email?
Yes. Orders from every channel land in the same system, so your team and your buyers see one order history.