Custom ecommerce website design, shown working
Reading about a storefront tells you very little. Using one tells you nearly everything. Below is a working online store we designed and built: pick a colourway, save something for later, add it to the bag and watch the cart slide in. That's our custom ecommerce website design, running, before you've read a line of sales copy.
Start a projectTallowmere, a store for bags and small leather goods, with a filterable collection, product pages that switch colour and capacity in place, saved items and a slide-in cart.
We built this store to show what we build. Tallowmere is an invented brand, like every brand in our demos, and none of them is a client.
What an online store has to get right
A shopper makes up their mind on three screens: the product card, the product page and the cart. Everything else on the site exists to get them there, and to stop them second-guessing once they arrive.
Product pages that answer before they're asked.
Capacity, dimensions, materials, delivery estimate and returns, all on the page, with nothing buried behind a tab nobody opens. When a shopper switches colourway, the photos change with it, and so does the stock line. A mismatch there is the moment trust breaks.
A cart that keeps people buying.
Good shopping cart design earns its keep in small details. The demo's drawer shows how far the shopper is from free shipping ("$12 away"), a quantity stepper, one clear checkout button and a single relevant suggestion. It slides in over the page, so nobody loses their place in the collection.
Browsing that narrows fast.
Filters by category, colour, price and capacity, a live result count, and a sort order that means something.
Honest stock.
Low stock shows only when it's true. Sold-out items stay visible with a "Notify me" option, so demand you can't serve today becomes an email address you can serve next week.
Try this in the demo
Hover a product card to see the second angle, then use quick add without leaving the grid.
Open the Harbour Daypack in Slate and switch from 20 L to 28 L. The price moves, and the low-stock line clears.
Open the bag from the header: it's $12 away from free shipping. Add a Tech Pouch and watch the line switch to free shipping.
Find the coin pouch. It's sold out, and it still earns its place on the page.
Every one of those details was a decision, and in your store each one is yours to change.
Built from your catalogue
Ecommerce web design that starts from a theme gives every store the same bones. A custom online store starts from your products instead: how many variants each one has, and what a shopper needs to compare before they commit. The product page design and the cart behaviour follow from that.
The store doesn't have to live on an island, either. We build and run business systems as well as websites, so stock and prices can come straight from the inventory or ERP system you already use, and orders can flow back into it. The site never promises what the warehouse can't ship. Every demo we've built sits on our web design page. The restaurant demo reuses this cart with pickup and delivery added: restaurant website design.
How a project starts
- 01
Discover.
A call about your store: how big the catalogue is, where stock and orders live today, and what's costing you sales.
- 02
Design.
We map those three screens against your real products, and you click through them before anything is built.
- 03
Build.
Engineered to load fast and stay easy to maintain, delivered in working increments.
- 04
Launch, and after.
We ship it, and we stay on for new products and fixes after go-live.
FAQ
Can the store connect to our inventory or ERP system?
Yes. We build the integration as part of the project, so stock levels stay current on the site and orders land in the system you already run. Tell us what that system is on the first call and we'll show you how it would connect.
Is the demo a template we can buy?
No. We built Tallowmere to show what we build. Your store is designed from your own catalogue and brand, and nothing in the demo is sold as a theme.
Will it work properly on phones?
It's designed phone first. Variant buttons, filters and the cart drawer are sized for thumbs, and every build is tested on real mobile screens before launch.
What happens after launch?
We can stay on. Because we run systems as well as build them, new products and fixes after go-live stay with the team that built the store.